PUBLICATION PLAN!

TITLE:  

    

FREQUENCY OF PUBLICATION:  Monthly

POSITIONING STATEMENT: "The magazine that sparks"

PRICE: £3.00

DISTRIBUTION:  Newsagents, gig locations, supermarkets, music stores and arenas.

RATIONALE:

The magazines approach is to appeal to the target audience by having information about upcoming gigs. The magazine will offer the readers exclusive interviews with bands of the magazines genres and articles about new upcoming bands/solo artists. 

STYLE:

The style will be informal and simple so that my target audience will understand the language and for the magazine to appeal to them. My magazine will have strong opinions on music which will reflect the genre. 

REGULAR CONTENT:

• Editors letter- this will be used because its the first issue off my magazine and it will intoduce what is instore for the readers from my magazine "electric".
• Rock Out (forum- letters from fans)- I've chosen this because the readers like to see what the fans have to say about the magazine. Although this wont feauture in my first issue, it will be regular in other publishings.
• Upcoming Gigs- When I reseached the market place and my target audience I found that people like to read about information about upcoming gigs. It also fits in with the genre of my magazine.
• Electric Quizz- This is for the auidences enjoyment. It allows the reader to chill and have fun with the entertaiment my magazine has to offer.
• Rock Out With Your Sock Out (latest punk fashion)- In magazines I have reserached, not many magazines include fashion of the products genre. This regular will excite and inteest the reader into buying my magazine.
• Top Ten (top ten albumns or songs of the month)- My target audience listed that Top Ten Albums is what they like to see in music magazines. It also interests the reader on what albums are they hottest of the month.
• This Months Gig Guide- Although this is similar to my upcoming gigs, it allows the reader to have an overview on the hottest upcomming gigs on this present month.
• Q+A-
• Where Are They Now?- As my music magazine is "classic rock/indie" I've decided to inclue an article every week on an legendary artsit and what they are doing now. Hopefully, this would interest my readers.
• Win Tickets!- This is an imporatnt regluar in my magazine as it will grab my reader in buying the magazine and wanting to win the ticket(s).
• Your Say!- I decided to inlcude this regualr as it allows the audiecne to give me feedback on what I could improve on. This will boost my magazine sales.  

FEATURE CONTENT:

• "BLIND BEFORE HE STOPS?" (double page spread)- I chose this for my double page spread because the artist Meatloaf connotes my magzine genre. Also as Meatloafs tour is recent, the audience who never went would find the article interesting. Also, he is a classic rock icon which would appeal to my audience.
• Interview With The Coral I have chosen this band to feature in my article as this band  doesnt seem to be in the limelight much with the press. Therefore, because The Coral is an upcoming band, my target audience would find the interview interesting. The Coral would be a unique choice for my interview and my music magazine would stand out from the existing music magazines.
• The Comeback- My Chemical Romance Interview- As My Chemical Roamance have caused an uproar in the music indrusty with there comeback and new album I thought it would be important to include this as my target audience will like to read
• Review On Electrics Favourite Albums Between 1980-2010- By putting the magazines favourite albums for 1980-2010 makes the feature exciting and it fits in with the genre of my magazine.
• Behind the Scenes (look inside worlds greatest band-Artic Monkey's)- This feature article gives the audience and insight of the band behind the music. It focuses the bands outside life from music. This would be intruguing as a reader because the article focuses on the band rather than opinionated stories of thier music.
• Wanted Instruments- I decided to put this arcticle in my magzine as the readers of my product may have a huge interest in playing music etc. The musicians of my audience would find it appealing because the feature advertises instruments people are willing to sll or new popular instruments in the music indrusty.
• Gutiar Heroes- Top Twenty Of Worlds Greatest Players- The article is for my target audience to have an overview Guitar Heros of our time. The top twenty list also gives a small detailed paragraph with interesting information with each gutiar hero.
• Blast From The Past- (Bio on Bon Jovi and Elton John and their upcoming tours)- This feature article is to present the readers an short insight of the two artists biography and their new upcoming tours. It appeals to my audience as they would appreciate the information and facts about the artists.
• Guns 'N' Roses Fail To Ignite- An article which which refletcs the artists poor performance in reading. It gives my target audience information about his perofrmance if they never attended reading or leeds festival. Alos, the artist in the article connoted the genre of my magazine.
• Celebrating 30 Years Of Rock (highlights from Donington Park festival)- The feature gives my target auidence highlights from the festival which appeals to my target audince that have an interest in festivals and "Rock".
• Robert's Influences (what influnced the cure)- An article which gives the target audience of my magazine an insght of the lead singer in The Cure. It could also interest many musicans that are influenced by other artists etc.  
• Inside The Stereophonics- The purpose of this feature, like similar to the Arctic Monkeys feature, is to give the read an insight of what The Stereophonic's life is like without commenting on their music. This attracts my target audience as they would like to know what the band is like.
• Paramore! (review on UK tour)- Similar to the Meatloaf arcticle, Paramore is a new band that appeals massivly to my target audiencc. The feature would definatley attract my target auidence as they would like to see information and a review on band which features in the media alot.
• Piercing? Tatoo?- A feature that gives information on weather or not piercings and tatoos are appropiate or not. It also gives the reader ideas for both piercing and tatoos. This feature will appeal to my target audience as piercings and tatoos are very popular with the genre of my mnagazine and my readers.
• Messy Times At Gigs (what no to do at gigs)- After conducting research I found that most of my target audience attend gigs. This feature will give the readers the do's and dont's of behaviour at gigs. The readers will  find this appealing as it will help them alot.
• Unsigned Bands!- Unsigned bands is the anchorage text on my front cover. This imeadiatley grabs the readers attention and makes them buy my product. This is a unique feature as it has information of bands that have not yet signed a record deal.
• Free CD- (selction of Meatloafs greatest hits)- A free CD is a popular feature in many magazines. Its a great promotional offer for my magazine as people will be purchase my magazine because it offers free CD's etc. The artist of the CD connotes my music genre which is an important convention for music magazines. A free CD would definatley boost the sales of my music magazines.
• Rod Back On Tour At 65!- A coverline on my music magazine which fits in with my magazine genre. An appealing article which intrests the reader with information on Rod Stewarts recent tour.

HOUSE STYLE:

Coverlines: Century Gothic in bold and Century

Headlines: Rockwell Extra Bold

Standfirst: Arial 16pt

Captions: Arial  18pt

Features First Paragraph: drop captial Century Gothic bold, 5 lines deep, and first word in capital and first letter is bigger than the rest.

News first paragraph: first two words in bold capitals

Body Text: Times New Roman 11pt

Colour Scheme: Red, Black and white